January's Turo Insights in Baltimore, MD USA
Data covers listings 15 miles around Baltimore, MD USA
Let's talk data!
Welcome to TurboPricing.com, your go-to source for insights on the Turo car-sharing marketplace. We're excited to dive into the data from Baltimore, MD, USA, and provide you with valuable information to enhance your Turo hosting experience.
In this blog post, we'll cover several key sections that will help you understand the local market better:
Map of average prices of listings
5 most common car models
5 least common car models
Recent price and availability trends
Listings by the model year
Number of available listings by type of the models
Some cars never rented
Let's get started and uncover the insights that can help you optimize your Turo listings!
Map of Average Prices of Listings
Understanding the average prices of Turo listings across different regions is crucial for hosts looking to optimize their pricing strategy.
By analyzing this map, hosts can identify competitive pricing in their area and adjust their rates accordingly to attract more renters.
For instance, if the average price in your city is lower than nearby areas, consider adjusting your rates to be more competitive.
Additionally, seasonal trends can significantly impact pricing. Be sure to monitor these fluctuations to maximize your earnings.
Utilizing this map effectively can help you position your listings strategically, ensuring you remain competitive while maximizing your rental income.
5 most common car models
Understanding the most common car models on Turo can help you make informed decisions about your own listings. Here are the top five models currently dominating the platform, along with their availability and booking performance.
Toyota Corolla (2014 - 2024): 49 available listings, 72 new bookings
Toyota Camry (2012 - 2024): 38 available listings, 58 new bookings
Nissan Sentra (2013 - 2025): 37 available listings, 51 new bookings
Tesla Model 3 (2018 - 2024): 31 available listings, 32 new bookings
Honda Accord (2010 - 2025): 31 available listings, 32 new bookings
By focusing on these popular models, you can enhance your chances of attracting more renters and increasing your earnings.
5 Least Common Car Models
In the Turo marketplace, certain car models are notably rare, with very few listings available. Here are the five least common car models currently on the platform, along with their availability and new bookings.
Volvo XC90 (2017) - Available Listings: 1, New Bookings: 0
Maserati Levante (2020) - Available Listings: 1, New Bookings: 0
GMC Yukon (2021) - Available Listings: 1, New Bookings: 1
Mazda CX-50 (2024) - Available Listings: 1, New Bookings: 2
Mazda Mazda2 (2012) - Available Listings: 1, New Bookings: 0
Recent Price and Availability Trends
In January 2025, Turo hosts experienced notable fluctuations in pricing and availability. The average daily rental price (mean) started at $72.42 and saw a gradual decline to $73.92 by the end of the month. The median price (P50) ranged from $52.0 to $61.0, while the 90th percentile price (P90) peaked at $103.0, indicating a diverse pricing landscape.
Throughout the month, the volume of rentals varied significantly, with a high of 781 rentals on January 27 and a low of 595 on January 2. This suggests that demand fluctuated, likely influenced by seasonal factors and local events. The data indicates that while prices generally trended downward, certain days saw spikes in both price and volume, highlighting opportunities for hosts to adjust their pricing strategies.
Hosts should consider these trends when setting their rental prices. By monitoring daily changes in P50 and P90, they can better position their listings to attract renters while maximizing earnings. Additionally, understanding peak rental days can help hosts optimize their availability and pricing strategies.
Listings by the model year
Analyzing the data on available Turo listings by model year reveals interesting trends. The majority of listings come from vehicles manufactured in 2015 or earlier, totaling 234 units. However, newer models are gaining traction, with 2023 models leading the pack at 114 listings, followed closely by 2021 and 2022 models with 112 and 110 listings, respectively. The 2024 models show a strong presence as well, with 105 listings. Interestingly, the count for 2025 models is significantly lower at just 31, indicating that hosts may be hesitant to list very new vehicles. This data suggests that while older models dominate the market, there is a growing demand for newer vehicles, particularly those from the last three years.
Number of Available Listings by Type of the Models
In the Turo marketplace, the distribution of available listings by vehicle type reveals interesting trends. Currently, there are 574 cars, making them the most common option for renters. SUVs follow closely with 463 listings, indicating a strong demand for larger vehicles. Minivans and trucks are less prevalent, with only 48 and 30 listings respectively. This data highlights the popularity of standard cars and SUVs, suggesting that hosts may benefit from focusing on these types to maximize their rental potential.
Some Cars Never Rented
The data reveals a significant disparity in rental activity among Turo listings. Out of a total of 1,116 cars, 950 have had successful trips, indicating a strong demand for certain vehicles. However, 166 cars have never been rented, highlighting the importance of optimizing your listing to attract potential renters. Understanding why some cars remain idle can help hosts make informed decisions about their fleet.
Conclusion
In summary, optimizing your Turo listing requires understanding market trends, pricing strategies, and customer preferences.
By focusing on high-demand car models, competitive pricing, and excellent customer service, you can significantly enhance your rental success.
We encourage you to visit TurboPricing.com for more tailored data and insights specific to your city, helping you stay ahead in the Turo marketplace.