January's Turo Insights in Dallas, TX USA
Data covers listings 15 miles around Dallas, TX USA
Let's talk data!
Welcome to TurboPricing.com, your go-to source for insights into the Turo car-sharing marketplace. We're excited to dive into the data from Dallas, TX, USA, to help you optimize your Turo listings.
In this blog post, we will cover several key sections that will provide you with valuable information:
Map of average prices of listings
5 most common car models
5 least common car models
Recent price and availability trends
Listings by the model year
Number of available listings by type of the models
Some cars never rented
Stay tuned as we explore these insights to help you maximize your earnings as a Turo host!
Map of Average Prices of Listings
Understanding the average pricing of car listings in your area is crucial for optimizing your Turo rental strategy.
By analyzing a map of average prices, you can identify competitive rates and adjust your pricing accordingly to attract more renters.
This data can help you pinpoint regions where demand is high but prices are low, allowing you to capitalize on potential earnings.
Additionally, consider seasonal trends reflected in the pricing map, as they can guide you in setting dynamic pricing strategies.
Utilizing this information effectively can lead to increased visibility and higher booking rates for your listings.
5 most common car models
Understanding the most common car models on Turo can help hosts optimize their listings and attract more bookings. Here are the top five models currently dominating the platform, along with their availability and new trip statistics.
Tesla Model 3 (2018 - 2025): 166 available listings, 182 new trips
Toyota Corolla (2013 - 2025): 136 available listings, 206 new trips
Nissan Sentra (2013 - 2025): 127 available listings, 232 new trips
Nissan Altima (2013 - 2025): 101 available listings, 145 new trips
Toyota Camry (2011 - 2024): 100 available listings, 163 new trips
By focusing on these popular models, hosts can better position themselves in the competitive Turo marketplace.
5 Least Common Car Models
In the Turo marketplace, certain car models are significantly less common than others. Here are the five least common models currently listed, each with only one available listing and no new bookings recorded.
Jeep Grand Wagoneer (1989) - 1 listing, 0 new bookings
Lexus LC (2024) - 1 listing, 0 new bookings
Lexus RC (2016) - 1 listing, 0 new bookings
Lincoln Continental (1963) - 1 listing, 0 new bookings
Lincoln Corsair (2022) - 1 listing, 0 new bookings
These models may present unique opportunities for niche marketing, but their rarity also means limited demand.
Recent price and availability trends
In January 2025, Turo hosts experienced notable fluctuations in pricing and availability. The average daily rental price (mean) started at $74.25, peaking at $74.81 on January 2, before gradually declining to $68.81 by the end of the month.
The median price (P50) showed a similar trend, starting at $54.5 and fluctuating between $48.0 and $55.0 throughout the month. The 90th percentile price (P90) remained relatively stable, indicating that while most rentals were priced lower, a segment of higher-end vehicles maintained premium pricing.
Volume data reveals a consistent demand, with a peak of 2,577 rentals on January 6. However, the overall trend indicates a slight decrease in volume towards the end of the month, suggesting that hosts may need to adjust their pricing strategies to remain competitive.
Overall, hosts should consider these trends when setting their prices. Monitoring both average and median prices can help optimize listings and attract more renters, especially during peak demand periods.
Listings by the model year
Analyzing the data on available Turo listings by model year reveals interesting trends. The category for models made in 2015 or older has a substantial count of 542 listings. However, newer models dominate the market, with the 2023 and 2024 model years leading the way at 624 and 714 listings, respectively. This indicates a growing preference for newer vehicles among renters, while the 2025 model year is just beginning to establish its presence with 182 listings.
Number of Available Listings by Type of Models
In the Turo marketplace, the distribution of available listings by vehicle type reveals interesting trends. Cars dominate the platform with 2,132 listings, followed by SUVs at 1,824. Trucks and minivans are less common, with 207 and 126 listings, respectively. This data highlights the popularity of traditional cars and SUVs among renters, suggesting that hosts may benefit from focusing on these categories to maximize their visibility and bookings.
Some Cars Never Rented
The data reveals a significant disparity in rental activity among Turo listings. Out of a total of 4,292 cars, 3,689 have successfully completed trips, while 603 cars have not been rented at all. This indicates that a substantial portion of vehicles on the platform remains idle, highlighting the importance of optimizing listings to attract potential renters.
Conclusion
In conclusion, optimizing your Turo listing involves understanding market trends, pricing strategies, and the importance of customer service.
By staying informed and adapting to changes in demand, you can maximize your earnings and enhance your hosting experience.
For more detailed data and insights tailored to your city, we invite you to visit TurboPricing.com.