January's Turo Insights in Houston, TX USA
Data covers listings 15 miles around Houston, TX USA
Let's talk data!
Welcome to TurboPricing.com, your go-to source for insights on the Turo car-sharing marketplace!
In this blog post, we will dive into valuable data from Houston, TX, covering various aspects of the local Turo market.
Map of average prices of listings
5 most common car models
5 least common car models
Recent price and availability trends
Listings by the model year
Number of available listings by type of the models
Some cars never rented
Get ready to uncover key insights that can help you optimize your Turo listings and maximize your earnings!
Map of Average Prices of Listings
Understanding the average prices of Turo listings in different regions is crucial for optimizing your rental strategy.
By analyzing a map of average prices, you can identify competitive pricing in your area and adjust your rates accordingly.
This insight allows you to position your vehicle effectively, ensuring you attract more renters while maximizing your earnings.
Consider factors such as local demand, seasonality, and vehicle type when setting your prices.
Utilizing tools that provide real-time data on average listing prices can give you a significant edge over competitors.
Stay informed about market trends and adjust your pricing strategy to align with the evolving landscape of Turo rentals.
5 most common car models
Understanding the most common car models on Turo can help hosts make informed decisions about their listings. Here are the top five models currently dominating the platform, showcasing their availability and new bookings.
Nissan Sentra (2012 - 2025): 157 available listings, 254 new bookings
Toyota Corolla (2010 - 2025): 127 available listings, 208 new bookings
Nissan Altima (2012 - 2025): 116 available listings, 144 new bookings
Toyota Camry (2012 - 2024): 114 available listings, 121 new bookings
Tesla Model 3 (2018 - 2025): 108 available listings, 149 new bookings
These models not only have a high number of listings but also demonstrate strong booking activity, making them excellent choices for potential hosts.
5 Least Common Car Models
In the Turo marketplace, certain car models are significantly less common than others. Here are the five least common models currently available, each with only one listing and no new bookings recorded.
Ford C-Max Energi (2013) - 1 listing, 0 new trips
Mercedes-Benz CLE (2024) - 1 listing, 0 new trips
Genesis GV80 (2022) - 1 listing, 0 new trips
GMC Canyon (2022) - 1 listing, 0 new trips
Ford Super Duty F-450 (2016) - 1 listing, 0 new trips
These models may present unique opportunities for hosts looking to differentiate their offerings, but the lack of demand should be considered when deciding on a rental strategy.
Recent Price and Availability Trends
In January 2025, Turo hosts experienced notable fluctuations in pricing and availability. The average daily rental price (mean) ranged from $61.09 to $73.30, while the median price (P50) varied between $47.0 and $56.5. The P90 price, representing the top 10% of listings, peaked at $116.95, indicating a diverse pricing strategy among hosts.
The volume of rentals also displayed variability, with a peak of 2,968 rentals on January 21. This suggests a strong demand during certain periods, likely influenced by local events or seasonal trends. Notably, the mean price saw a gradual decline from $73.01 on January 1 to $61.09 by January 28, reflecting a potential oversupply or seasonal adjustment.
Hosts should consider these trends when setting their pricing strategies. For instance, adjusting prices dynamically based on demand fluctuations can help maximize earnings. Additionally, monitoring peak rental days can inform better availability management, ensuring cars are listed during high-demand periods.
Listings by the model year
Analyzing the available listings by model year reveals interesting trends in the Turo marketplace. The data shows that vehicles from 2024 have the highest number of listings at 622, followed closely by 2023 with 544 listings. Interestingly, older models (2015 or older) collectively account for 534 listings, indicating a steady interest in vintage or budget-friendly options. The years 2019 and 2022 also show strong performance with 413 and 470 listings, respectively. However, listings for 2025 are notably low at just 138, suggesting that hosts may be cautious about listing newer models too early.
Number of Available Listings by Type of Models
In the Turo marketplace, the distribution of available listings by vehicle type reveals interesting trends. Currently, there are 2,353 cars, making them the most common choice among hosts. SUVs follow closely with 1,813 listings, indicating their popularity for family and adventure travel. Trucks and minivans are less prevalent, with only 123 and 120 listings, respectively. This data highlights the dominant presence of cars and SUVs, suggesting that hosts may benefit from focusing on these categories to maximize their rental potential.
Some Cars Never Rented
The data reveals a significant disparity in rental activity among Turo listings. Out of a total of 4,417 cars, 3,758 have successfully completed trips, while 659 cars have not been rented at all. This indicates that a notable portion of the fleet remains idle, highlighting the importance of optimizing listings to attract potential renters.
Conclusion
In conclusion, optimizing your Turo listing is essential for maximizing your earnings and standing out in a competitive marketplace.
We discussed key strategies such as enhancing your vehicle's presentation, setting competitive pricing, and understanding market trends.
By implementing these insights, you can attract more renters and increase your overall profitability.
For more detailed data and tailored insights specific to your city, we invite you to visit TurboPricing.com.