January's Turo Insights in New York, NY USA
Data covers listings 15 miles around New York, NY USA
Let's talk data!
Welcome to TurboPricing.com, your go-to source for insights into the Turo car-sharing marketplace. We're excited to dive into the data from New York, NY, USA, to help you optimize your Turo listings.
In this blog post, we'll cover several key sections that will provide you with valuable information:
Map of average prices of listings
5 most common car models
5 least common car models
Recent price and availability trends
Listings by the model year
Number of available listings by type of the models
Some cars never rented
Let's get started and uncover the insights that can help you maximize your earnings as a Turo host!
Map of Average Prices of Listings
Understanding the average prices of Turo listings in different regions is crucial for setting competitive rates.
A visual map can help you identify price trends across various locations, allowing you to adjust your pricing strategy effectively.
For instance, urban areas typically have higher average prices due to increased demand, while rural areas may offer lower rates.
By analyzing this data, you can position your listing to attract more renters while maximizing your earnings.
Stay informed about seasonal trends as well, as prices may fluctuate during peak travel times.
Utilizing a map of average prices can empower you to make data-driven decisions and enhance your Turo hosting experience.
5 most common car models
Understanding the most common car models on Turo can help hosts make informed decisions about their listings. Here are the top five models currently dominating the platform, along with their availability and new bookings.
Tesla Model 3 (2018 - 2025): 232 available listings, 287 new bookings
Tesla Model Y (2020 - 2025): 180 available listings, 172 new bookings
Nissan Altima (2011 - 2025): 168 available listings, 254 new bookings
Hyundai Elantra (2012 - 2025): 125 available listings, 313 new bookings
Toyota Corolla (2012 - 2025): 121 available listings, 191 new bookings
These models not only have high availability but also show strong booking potential, making them great choices for Turo hosts.
5 Least Common Car Models
In the Turo marketplace, certain car models are quite rare, with only a handful of listings available. Here are the five least common car models currently listed, along with their availability and new bookings.
Kia Sorento Hybrid (2022) - 1 listing, 3 new trips
Cadillac Eldorado (1983) - 1 listing, 0 new trips
Honda Ridgeline (2017) - 1 listing, 0 new trips
Cadillac CT5 (2020) - 1 listing, 0 new trips
Cadillac CT4-V (2023) - 1 listing, 0 new trips
These models may present unique opportunities for hosts looking to attract niche markets.
Recent price and availability trends
In January 2025, Turo hosts experienced notable fluctuations in pricing and availability. The data reveals a mean rental price of approximately $111.62, with a median (P50) price of $80.00 and a 90th percentile (P90) price reaching $200.00. Overall, the volume of rentals averaged around 2953 per day, indicating a robust demand.
Throughout the month, the P50 price showed a downward trend, starting at $80.00 and dropping to $75.00 by the end of January. This decline suggests a potential oversupply of vehicles or seasonal variations in demand. Meanwhile, the P90 price fluctuated less dramatically, indicating that high-end rentals remained relatively stable despite the overall price drop.
Volume data indicates a peak on January 6th, with 3,455 rentals, followed by a gradual decrease in the following days. This pattern suggests that early January may have attracted more travelers, possibly due to holiday travel. As hosts, it’s essential to monitor these trends closely and adjust pricing strategies accordingly to maximize earnings.
In summary, while the average prices have seen a decline, the demand remains strong. Hosts should consider competitive pricing strategies and possibly enhance their listings to attract more renters, especially during peak travel periods.
Listings by the model year
Analyzing the data on Turo listings by model year reveals interesting trends in vehicle availability. The oldest category, cars from 2015 or earlier, has a significant count of 808 listings. However, newer models dominate the marketplace, with 2023 leading at 938 listings, followed closely by 2024 with 862. The data indicates a steady increase in listings from 2016 to 2021, peaking in 2023, while 2025 shows a sharp decline with only 168 listings. This suggests a growing preference for newer vehicles among Turo hosts, likely driven by demand for modern features and reliability.
Number of Available Listings by Type of the Models
In the current Turo marketplace, the distribution of available listings by vehicle type reveals interesting trends. SUVs lead the pack with a total of 3,148 listings, making them the most popular choice among hosts. Following closely are standard cars, with 2,797 listings. Minivans and trucks have a significantly lower presence, with only 240 and 111 listings, respectively. This data highlights the strong demand for SUVs and standard cars, suggesting that hosts may want to consider these types when expanding their fleets.
Some Cars Never Rented
The data reveals a significant disparity in rental activity among Turo listings. Out of a total of 6,300 cars, 5,422 have successfully completed trips, showcasing a healthy demand for rentals. However, 878 cars remain untouched, indicating that some listings may not be appealing to potential renters. This highlights the importance of optimizing your listing to ensure it stands out in a competitive marketplace.
Conclusion
In summary, optimizing your Turo listing is essential for maximizing your earnings as a host. By understanding market trends, adjusting your pricing strategy, and enhancing your vehicle's appeal, you can attract more renters and increase your rental income.
We encourage you to stay informed and leverage data-driven insights to make informed decisions. For more detailed analysis and tailored information specific to your city, visit TurboPricing.com.
Thank you for being a part of the Turo community, and we wish you great success in your car rental journey!